Text Message Marketing
Did you know 97% of text messages get read compared to 90% of marketing emails not being read?
That makes text message marketing a very effective marketing tool for your business.
Still not sure? Watch this …
Smart Phones Have Created Numerous New Opportunities For Businesses To Capture New Leads And Acquire More Customers Quickly And Easily. And, Most Of These Strategies Will Be The Lowest Cost Lead Generation Marketing You'll Ever Do!
Low Cost and Extremely Effective … What A Winning Combination!
SMS Text Message Marketing Is The Most Effective And One Of The Lowest Cost Marketing Strategies Today … It Offers A Very High ROI!
A few things you need to realize about text message marketing is…
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Text messages have a 98% open rate compared to a universal average open rate of just 12% for email.
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Text messages are opened within 90 minutes versus the average of 9 hours for emails.
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Consumers carry their smart phone with them 24/7 … they take it with them everywhere! This gives them immediate access to the internet and text messages.
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85% of all cell phones sold today are smart phones (a phone with internet access).
When you consider all of this (and I haven't even scratched the surface of the statistics comparing text messages and smart phones to the computer and email), you can see why text message marketing is so effective.
There are 5 extremely effective ways to use SMS text message marketing …
1) Use strategic approaches to capture consumers mobile phone # to do broadcast text message marketing. Restaurants, salon's and hundreds of other businesses can immediately fill their business with paying customers on slow days or nights. Even oil changing businesses are using this to fill their bays during slow times. Use your imagination and think of how you could use it in your own business.
Plus, what a great way to introduce a sale or a new product to your customers.
This is also a very effective way of turning one-time customers into repeat customers.
Take Groupon, as an example. In my opinion (and many other marketers agree), this is a very expensive way of acquiring a customer. Text message marketing, which starts with building a list, will provide a business with a much higher return on investment.
Or, you can use text message marketing to turn your Groupon customers into repeat customers so you make up on the back-end what it cost you on the front end to acquire that customer. The system can even make sure the consumer doesn't request the same coupon more than once.
2) Auto-Responder text message marketing. This sends a series of text messages to new optins at a pre-set interval such as one a day for 4 days. Email auto-responder marketing has been around for years because it works!
Combine the effectiveness of sending out a series of marketing pieces with the power of text message marketing and you'll increase your results by over 10 times compared to email marketing.
There's only one product on the market that offers this and it's controlled by a small group of individuals who have all invested into it's development. We're one of those people.
3) Appointment reminder text messaging that even includes a calendar. Just go to today's appointments and start texting the reminders. This has been a huge hit with the medical field.
Auto repair businesses and other businesses use this technology to let their customers know when their car is done and ready to be picked up.
4) Immediately capturing leads of consumers who are right now interested in your product. This is a brand new technology that allows businesses to be immediately notified by text and email within 30 seconds of a consumers interest in a specific product. The business is sent the consumers phone # and the product they are interested in which then allows a sales person to immediately contact that consumer to answer questions.
Plus, consumers are added to a product specific list where the business can send out targeted broadcast text messages.
For example, a real estate agency could send a text message to all of the people interested in a specific property about another party also being interested in the property to create a bidding war, or send driving directions to the property, or send changes with the property like a price change, or anything else they want anytime they want.
This is today's most powerful lead generation, customer acquisition system available.
Again, this was put together by a savvy marketer and a team of programmers. We're the only marketing company we're aware of in the Pacific Northwest that has this technology available for our clients.
5) Bluetooth marketing. This is where a business can run a Bluetooth device that sends text messages to people who are within a close proximity of their business. Businesses can send out offers and specials to consumers in their close proximity to drive in new business. Very effective and very powerful.
Or a more aggressive approach is to set this up in a car and drive around town sending a "Today's Special Only" offer to smart phones. This can also build your list of consumers very quickly which then gives you the ability to market to these people over and over again. Building a list of 1,000 or more people in a day is very possible.
Five very powerful and very effective text message marketing strategies. The question is, which is best for your business?
Want to run a contest or only allow a person to optin once for a coupon? No problem.
You can even do a poll or a trivia game to build your list. A pub, for example, could run a poll on the winning football team this Sunday between two different teams for 50% off on their next drink for the next week with a correct answer, and then after the game send all of the winners a discount coupon.
There are numerous strategies behind each of these that allows the business to increase their sales. What we do is analyze your marketing place in relationship to the products that you market to establish the most effective ways to use this powerful technology to generate new sales and repeat sales.
For more information on how your business could use SMS Text Message Marketing, either fill out the form above or contact us by …
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Sending an email to us at info@onoff360marketing.com with "SMS Text Messaging" in the subject line and your contact information in the body.
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Calling us at 888-638-8836, Ext 102
We'll help you gain the most benefit from using Text Message Marketing for your business.
Then, on top of these very powerful and very effective text message marketing strategies, there's the need for consumer driven businesses to have a mobile phone compatible website. With the incredible growth of smart phones with internet access, mobile phone compatible websites has become even more important.